The day Oskav 3D cinematic glasses saved the planet

Themovie is over. The crowd empties out into the foyer. The cleaning staff leapinto action hoovering up the mountains of rogue popcorn while wading throughpiles of disposable 3D glasses. Outside, a tangled and sticky mass of popcornand plastic is being stuffed into the overflowing bins of the multiscreen complex.

Inthe UK, it is estimated that over 10 million pairs of those cheap, throwawayglasses are dumped into our eco system after each major 3D launch. A recentquote from Cineworld, which operates 77 cinemas across the UK, admits that"due to the success of 3D, the volume of glasses that require disposal hasbecome an increasing concern."

Meanwhile,Vue Cinemas, with 69 cineplexes across the UK, has large recycling bins in its foyers."The glasses are taken to be cleaned and repackaged," says aspokesman. Repackaged? They were rubbish in the first place (think viewingexperience). Became rubbish in the second place (think eco hazard) and willdoubtless be rubbish in the third place (think viewing experience, eco hazardand health and safety issue). 

Cutto some time soon in the future and the scene has changed beyond allrecognition. In the aftergloom of the cinema stalls, staff are still scoopingup buckets of spilled popcorn but the floor remains free from disposable 3D glasses.

Thereason for this small victory for the planet is the emergence of the firstrange of designer quality 3D cinematic glasses. Buy once, keep for a lifetimeof movies. Buy yours now 3D cinematic glasses don’t make the planet pay laterat www.oskav.com